Book chapter
Chinese documentary: towards commercialization
Handbook of Cultural and Creative Industries in China, pp.245-258
Handbooks of Research on Contemporary China series, Edward Elgar Publishing, 1st
2016
Abstract
Documentary has played an important role in nation building in China. Nowadays, however, the role of documentary is changing, as are its practitioners and investors. While retaining its role as a vehicle of state propaganda, documentary makers are embracing new formats and seeking out audiences in keeping with the challenges of ‘cultural system reform’ (wenhua tizhi gaige) on the one hand, and ‘going out’ (zou chuqu) on the other. As a cultural industry sector that has largely underachieved in comparison with international counterparts, the challenge now is for documentary makers to seize the moment. If we accept John Grierson’s definition of documentary as ‘creative treatment of actuality’ (Izod and Kilborn 1998: 427), China is one of the biggest documentary producers worldwide, generating between 7,000 and 10,000 hours annually for television alone (He et al. 2014: 6). These figures include traditional documentary formats as well as reality shows and travel documentaries. Television remains the most prolific producer of documentary. At the same time there is a noticeable decrease in film formats and an increase across digital media platforms.
Details
- Title
- Chinese documentary: towards commercialization
- Authors/Creators
- Yingchi Chu
- Contributors
- Michael Keane (Editor)
- Publication Details
- Handbook of Cultural and Creative Industries in China, pp.245-258
- Series
- Handbooks of Research on Contemporary China series
- Publisher
- Edward Elgar Publishing; Cheltenham, Gloucestershire, England, UK; Northampton, Massachusetts, USA
- Edition
- 1st
- Number of pages
- 14
- Identifiers
- 991005620094907891
- Copyright
- © Michael Keane 2016
- Murdoch Affiliation
- School of Humanities, Arts and Social Sciences; School of Media and Communication
- Language
- English
- Resource Type
- Book chapter
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