Book chapter
Comparing Australian and Malaysian Destination’s Internet Diffusion
Ideas in Marketing: Finding the New and Polishing the Old, pp.794-797
Springer, Cham
2014
Abstract
In a recent study, practitioners ranked social media as the top research priority and academics ranked social media second (Williams, Stewart and Larsen 2012). Academics and practitioners concur on the need to research how to use social media for destination marketing, and the need to measure these emerging technologies’ impact on destination performance. Destination managers and consultants seek answers on social media best practices and return on investment (Fisher 2009; Hoffman and Fodor 2010).
Details
- Title
- Comparing Australian and Malaysian Destination’s Internet Diffusion
- Authors/Creators
- D.B. Budd (Author/Creator)A.F. Ismail (Author/Creator)J. Murphy (Author/Creator)
- Contributors
- K. Kubacki (Editor)
- Publication Details
- Ideas in Marketing: Finding the New and Polishing the Old, pp.794-797
- Publisher
- Springer, Cham
- Identifiers
- 991005544917107891
- Copyright
- © 2015 Academy of Marketing Science
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Book chapter
- Additional Information
- Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
Metrics
82 Record Views