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Ecocean, Western Australia
Book chapter

Ecocean, Western Australia

M. Hughes
Innovations for sustainable tourism: International case studies, pp.27-36
University of Southern Denmark
2008
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Abstract

Ecocean is a not-for-profit organisation established and managed by Brad Norman and registered in Australia. Brad Norman has postgraduate qualifications in Marine Biology and began studying whale sharks at Ningaloo Marine Park in Western Australia in 1994. He set up Ecocean in 1999. It is focused on facilitating marine ecosystem research and generating public awareness for marine conservation issues. After encountering the whale shark in the Ningaloo Reef region of Western Australia, Brad Norman developed a passion for conserving the apparently rare and threatened species.

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