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“Ecopreneurship, Corporate Citizenship and Sustainable Decision-Making”
Book chapter

“Ecopreneurship, Corporate Citizenship and Sustainable Decision-Making”

D.A. Holloway
Making ecopreneurs: developing sustainable entrepreneurship, pp.207-222
Ashgate
2010
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Abstract

This analytical chapter argues that changes to organizational values and business practices, envisaged by environmental entrepreneurs, should also encompass reforming the process of organizational decision-making to construct more 'robust' decision outcomes that enhance corporate performance. Effective internal governance and decision-making requires the commitment and involvement of the internal stakeholders - the 'social efficiency' of organizational employees. What is then required is an enhanced decision-making methodology labelled 'Organization Decision Enhancement' (OOE). The result is a collaboratively-oriented decision making set of procedures.

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