Abstract
This chapter focuses on the factors influencing Mekong Delta farmers’ satisfaction with health insurance services in the context of agricultural practice. The study identifies three key factors affecting farmers’ satisfaction with health insurance services: participation and payment procedures, hospital service quality, and the support of hospital and social insurance staff. Statistical analysis indicates that these factors significantly impact farmers’ satisfaction levels, with women rating health insurance services higher than men. Moreover, the study underscores the importance of improving access to quality care and enhancing client satisfaction to address the challenges faced by farmers in accessing healthcare services. The research employs a mixed-method approach, including surveys, interviews, and focus group discussions, to gather empirical data from 180 farming households in An Giang, Can Tho, and Soc Trang provinces. The chapter recommends policy reforms to address the socio-economic and environmental changes in the Mekong Delta, advocating for the integration of technological innovations such as telemedicine and artificial intelligence (AI) diagnostic tools to enhance healthcare accessibility. The study’s implications extend to the Vietnam Ministry of Health and Social Security Agency, providing insights to identify areas for improvement in health insurance policies and social security systems. The research contributes to the ongoing discourse on enhancing healthcare services for rural populations, with implications for policymakers, healthcare providers, and social security agencies.