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Framing the football fan as consumer: A content analysis of the coverage of supporters in The Star during the 2010 World Cup
Book chapter

Framing the football fan as consumer: A content analysis of the coverage of supporters in The Star during the 2010 World Cup

R. Ottosen, N. Hyde-Clarke and T. Miller
We Love to Hate Each Other : Mediated Football Fan Culture, pp.111-128
Nordicom, Göteborgs universitet
2012

Abstract

As a global sports event, the men's World Cup of football offers an opportunity to dig into the contradiction between idealising rhetoric of the Federation International de Football Association (FIFA) and commercial realities, where the quest for profits is essential...

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