Details
- Title
- Iinet’s accidental move into New Zealand (case study)
- Authors/Creators
- S. Klomp (Author/Creator)
- Contributors
- M. Czinkota (Editor)I. Ronkainen (Editor)C. Sutton-Brady (Editor)T. Beal (Editor)
- Publication Details
- International Marketing, Asia Pacific Edition, pp.322-326
- Publisher
- Cengage Learning Australia; South Melbourne, Vic, Australia
- Identifiers
- 991005543643607891
- Murdoch Affiliation
- Do not use- Former Murdoch Business School
- Language
- English
- Resource Type
- Book chapter