Internationalization of firms: Implications for domestic marketing strategy: An exploratory study

Book chapter

M. Ayyagari

Marketing in the New Global Order, pp.309-317

Excel Books

2006

Details

Title: Internationalization of firms: Implications for domestic marketing strategy: An exploratory study
Authors/Creators: M. Ayyagari (Author/Creator)
Contributors: T.K. Panda (Editor)
N. Donthu (Editor)
Publication Details: Marketing in the New Global Order, pp.309-317
Publisher: Excel Books
Identifiers: 991005540960607891
Murdoch Affiliation: Murdoch University
Language: English
Resource Type: Book chapter
Publisher URL: http://excelbooks.com/Marketing-in-the-New-Globa-Order

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