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Media effects and cultural studies: A contentious relationship
Book chapter

Media effects and cultural studies: A contentious relationship

T. Miller
The SAGE Handbook of Media Processes and Effects, pp.131-143
SAGE Publications
2009
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Abstract

Cultural studies is rather suspicious of effects research. It associates such work with a long tradition of seeking to control the popular classes, most recently manifested in contemporary moral panics about audiences. This chapter offers a meta-critical survey of media effects from a cultural studies point of view, summarizes how cultural studies itself undertakes audience research, engages criticism from within and beyond the tradition, and outlines best practices for the future...

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