Abstract
This chapter provides an overview of the tourism environment relationship set against the context of declining nature. Furthermore, at the same time an increasing number of people wish to enjoy and benefit from what the natural world has to offer. While global environmental degradation is a concerning trajectory, tourism can offer solutions if managed sustainably. The current tourism in nature scenario is reviewed and actual and potential problems identified. With greater awareness, there is room for a re-imagined tourism, but this depends on action at all levels in human society. Governments and agencies can play a pivotal role in designating more protected areas and in the provision of management effectiveness. The role of individuals and the way people think about their relationship with nature will determine the quality and success of nature tourism into the future.