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Relational capital through strategic stakeholder engagement
Book chapter

Relational capital through strategic stakeholder engagement

Yolandi Botha PhD and C. Meintjes
Strategic Communication: South African Perspectives , pp.221-242
Oxford University Press
2021

Abstract

This chapter aims to underline the relevance of utilising stakeholder engagement for shared meaning, collective decision making and a bottom-up approach to developing solutions. Stakeholder engagement is regarded as a way to build relational capital.

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