Details
- Title
- Royal Aero Club spreads its wings in 2011 (case study)
- Authors/Creators
- S. Klomp (Author/Creator)
- Contributors
- O.C. Walker (Editor)J Gountas (Editor)F. Mavondo (Editor)A. Kriz (Editor)J. Mullins (Editor)
- Publication Details
- Marketing Strategy, a decision focussed approach, pp.378-381
- Publisher
- McGraw-Hill Australia; North Ryde, NSW, Australia
- Identifiers
- 991005544539807891
- Murdoch Affiliation
- Do not use- Former Murdoch Business School
- Language
- English
- Resource Type
- Book chapter