Details
- Title
- Social Marketing: Current Issues and Future Challenges
- Authors/Creators
- S. Rundle-Thiele (Author/Creator)K. Kubacki (Author/Creator)C. Leo (Author/Creator)D. Arli (Author/Creator)J. Carins (Author/Creator)T. Dietrich (Author/Creator)J. Palmer (Author/Creator)N. Szablewska (Author/Creator)
- Contributors
- Krzysztof Kubacki (Editor)Sharyn Rundle-Thiele (Editor)
- Publication Details
- Contemporary Issues in Social Marketing, pp.216-237
- Publisher
- Cambridge Scholars Publishing; Newcastle upon Tyne
- Identifiers
- 991005543453107891
- Copyright
- The Authors
- Murdoch Affiliation
- School of Management and Governance
- Language
- English
- Resource Type
- Book chapter
- Publisher URL
- http://www.cambridgescholars.com/contemporary-issues-in-social-marketing-16