Strategy Development of Major Australian Companies: A Preliminary Investigation

Book chapter

M. Joseph, B. Joseph, S. Poon and R. Brooksbank

Global Perspectives in Marketing for the 21st Century, pp.224-224

Springer, Cham

2015

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Title: Strategy Development of Major Australian Companies: A Preliminary Investigation
Authors/Creators: M. Joseph (Author/Creator) - Swinburne University of Technology
B. Joseph (Author/Creator) - Pohang Iron and Steel (South Korea)
S. Poon (Author/Creator) - Murdoch University
R. Brooksbank (Author/Creator) - University of Waikato
Publication Details: Global Perspectives in Marketing for the 21st Century, pp.224-224
Publisher: Springer, Cham
Identifiers: 991005544905507891
Murdoch Affiliation: Murdoch University
Language: English
Resource Type: Book chapter
Additional Information: Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

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