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The covered bazaar on the Internet: Culturally specific alternatives to "Web-marts"
Book chapter

The covered bazaar on the Internet: Culturally specific alternatives to "Web-marts"

F. Sudweeks and S.J. Simoff
The E-Business Handbook, pp.227-242
CRC Press
2002
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Abstract

In this chapter, we describe the development of e-commerce in the context of the various metaphors currently used for online shopping. We explore the metaphor of a 3D marketplace and the implementation of such a model in e-commerce systems. Finally, we discuss the efficacy of culturally diverse e-marketplaces for maintaining the integrity of languages and cultures along with global economic communities.

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