Book chapter
The organisational context of marketing communications
Marketing Communications: Principles and Practice, pp.73-88
Thomson Learning
1999
Abstract
Chapter Aims
- to explore the organizational context in which marketing communications take place
- to explain the influence of organizational context on the nature and role of marketing communications
- to outline some of the conceptual frameworks for understanding behaviour and work activities in organizations
Details
- Title
- The organisational context of marketing communications
- Authors/Creators
- C. Daymon (Author/Creator)
- Contributors
- P. Kitchen (Editor)
- Publication Details
- Marketing Communications: Principles and Practice, pp.73-88
- Publisher
- Thomson Learning; London, England
- Identifiers
- 991005541214007891
- Copyright
- 1999 Thomson Learning
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Book chapter
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