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Understanding Bollywood
Book chapter

Understanding Bollywood

V. Mishra
The handbook of global communication and media ethics, pp.577-601
John Wiley & Sons Ltd
2011
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Abstract

This essay brings together four key elements of Bollywood cinema: 1. the lure of the mythological; 2. the allure of the Muslim courtesan, and Urdu, Bollywood's language of love; 3. the hegemony of melodrama; and 4. the persistence of song and dance.

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