Details
- Title
- Water for all, forever, Water Corporation embarks on a de-marketing IMC campaign (case study)
- Authors/Creators
- S. Klomp (Author/Creator)
- Contributors
- W. Chitty (Editor)N. Barker (Editor)T.A. Shrimp (Editor)
- Publication Details
- Integrated marketing communications, pp.294-297
- Publisher
- Cengage Learning Australia; South Melbourne, Vic, Australia
- Identifiers
- 991005543665007891
- Murdoch Affiliation
- Do not use- Former Murdoch Business School
- Language
- English
- Resource Type
- Book chapter