Book chapter
eBay: marketing the real body in the virtual world
The Revolution Will Not Be Downloaded, pp.163-170
Elsevier Inc.
2008
Abstract
The shaping of technology is not just down to government and business, but also to the rest of us — we can adapt technology as well as adopt it; the best description of this remains novelist William Gibson’s observation that ‘the streets finds its own uses for things’. We might think, for instance, of hip-hop’s adaptation of the turntable, turning an instrument of reproduction into one of new production. Or of early house music producers’ use of the Roland 303, taking what was designed as a home practice aid for guitarists and turning it into the creative centre of an entirely new style of music.
Details
- Title
- eBay: marketing the real body in the virtual world
- Authors/Creators
- A. Thomas-Jones (Author/Creator)
- Contributors
- T. Brabazon (Editor)
- Publication Details
- The Revolution Will Not Be Downloaded, pp.163-170
- Publisher
- Elsevier Inc.
- Identifiers
- 991005545419007891
- Copyright
- © 2008 The contributors
- Murdoch Affiliation
- School of Media, Communication and Culture
- Language
- English
- Resource Type
- Book chapter
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