Conference paper
3D TV: Viewer interaction with the new dimension for television
Audience Measurement 6.0 (New York, NY, 13/06/2011–14/06/2011)
2011
Abstract
This study applies the control and precision afforded by the Disney Media and Advertising Lab to reveal significant insights to guide the evolution of this new medium.
Details
- Title
- 3D TV: Viewer interaction with the new dimension for television
- Authors/Creators
- D. Varan (Author/Creator)A. Bulgrin (Author/Creator)L. Huang (Author/Creator)
- Conference
- Audience Measurement 6.0 (New York, NY, 13/06/2011–14/06/2011)
- Identifiers
- 991005544767607891
- Murdoch Affiliation
- Interactive Television Research Institute; Audience Research Labs
- Language
- English
- Resource Type
- Conference paper
Metrics
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