Conference paper
A new contingent methodology for developing marketing website
International Conference on Educational Technology (ICET) 2009 (Paris, France, 24/06/2009–26/06/2009)
2009
Abstract
This paper discusses the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were often missing, or under-utilizing, some key aspect, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site). This has led to users being frustrated and lacking loyalty to the website. There is a great potential for combining aspects of methodologies from different disciplines; however, these need to be integrated in a coherent way. After studying relevant methodologies and integration techniques, the strongest aspects of the various methodologies were combined into a new methodology. This new methodology was assessed by two research phases; interview and questionnaire. This led to revision of the new methodology. An overview of the contingent methodology is provided together with proposals for further research.
Details
- Title
- A new contingent methodology for developing marketing website
- Authors/Creators
- T. Issa (Author/Creator)A. Turk (Author/Creator)
- Conference
- International Conference on Educational Technology (ICET) 2009 (Paris, France, 24/06/2009–26/06/2009)
- Identifiers
- 991005540550807891
- Murdoch Affiliation
- School of Information Technology
- Language
- English
- Resource Type
- Conference paper
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