Abstract
The experience, management, and regulation of gig work in the platform economy has been a major focus of recent scholarship on work, HRM, and industrial relations. Overwhelmingly, this line of inquiry has been biased towards the ‘Global North’, raising questions about whether gig work operates the same in the ‘Global South’. This paper helps fill this void by focusing on the rideshare sector in Bangladesh. Drawing on a dataset comprising interviews (n=27) and focus group research with rideshare drivers, we find that in the Bangladeshi context many rideshare drivers have come to favour the local platform, Pathao, over the multinational behemoth, Uber. We interpret and explain our evidence with respect to contrasting perspectives on ‘multihoming’ and ‘switching’.