Aligning power dynamics in social marketing interactions:  A typology and conceptual model

Conference paper

Open access

Wei Wei Cheryl Leo, Yun-Hsin Cindy Chou and Gauri Laud

2025 International Social Marketing Conference: Social Marketing in the Age of Disruption (Canberra, Australia, 14/05/2025–15/05/2025)

05/2025

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Open Access

Title: Aligning power dynamics in social marketing interactions: A typology and conceptual model
Authors/Creators: Wei Wei Cheryl Leo (Author) - Murdoch University, Murdoch Business School
Yun-Hsin Cindy Chou
Gauri Laud (Author)
Conference: 2025 International Social Marketing Conference: Social Marketing in the Age of Disruption (Canberra, Australia, 14/05/2025–15/05/2025)
Identifiers: 991005856087907891
Murdoch Affiliation: Murdoch Business School
Resource Type: Conference paper

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