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An empirical study of factors influencing the adoption of electronic commerce technologies by small and medium enterprises in the Kingdom of Thailand
Conference paper   Open access

An empirical study of factors influencing the adoption of electronic commerce technologies by small and medium enterprises in the Kingdom of Thailand

V. Chooprayoon and C.C. Fung
Rangsit University
7th International Conference on e-Business 2008 (INCEB 2008) (Bangkok, Thailand, 06/11/2008)
2008
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Abstract

This paper aims to investigate factors which have influences on the adoption of electronic commerce technologies (ECTs) by small and medium enterprises (SMEs) operating in Bangkok, Thailand. The ECT experiences of the SMEs are used as the factors to measure the adoption. The results found that there are slightly influences by the four main factors: business environment, knowledge, organisation, and technology toward ECT adoption.

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