Conference paper
Can TV ads be successfully repurposed to 2x2 screens?
Audience Measurement 3.0 (New York, NY, 24/06/2008–25/06/2008)
2008
Abstract
A lab-based experiment compares the impact of TV ads viewed on computers and portable media devices with that of traditional TV advertising. Do the differences in screen size influence effectiveness? If so, how does this affect the creation of advertising content that is optimally effective on screens of various sizes?
Details
- Title
- Can TV ads be successfully repurposed to 2x2 screens?
- Authors/Creators
- D. Varan (Author/Creator)A. Schweda (Author/Creator)S. Bellman (Author/Creator)
- Conference
- Audience Measurement 3.0 (New York, NY, 24/06/2008–25/06/2008)
- Identifiers
- 991005545161607891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference paper
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