Conference paper
Consumer insights associated with interactive television
International Broadcasting Convention (IBC) 2003 (Amsterdam, The Netherlands, 12/09/2003–16/09/2003)
2003
Abstract
The transition to digital television will increasingly introduce new business models and content formats to the existing television landscape. Clearly the transition to a digital terrain will best be facilitated when grounded in clear audience insight. Yet little empirical research is available to guide this process. Interactivity, in particular, represents a clear shift in the paradigm of television. How do audiences respond? This paper explores the theme by drawing on findings associated with selective studies conducted at the Interactive Television Research Institute.
Details
- Title
- Consumer insights associated with interactive television
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- International Broadcasting Convention (IBC) 2003 (Amsterdam, The Netherlands, 12/09/2003–16/09/2003)
- Identifiers
- 991005544537407891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference paper
- Note
- Appears In: Proceedings of IBC 2003
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