Conference paper
Developing effective slogans for the African tourism industry: Analysis of cohort perceptions and reactions
2001 Academy of Marketing Science Annual Conference: New Meanings for Marketing in a New Millenium (Hyatt Islandia Hotel, San Diego, California, 30/05/2001–02/06/2001)
2001
Abstract
Abstract not available
Details
- Title
- Developing effective slogans for the African tourism industry: Analysis of cohort perceptions and reactions
- Authors/Creators
- T. Shanka (Author/Creator)I. Boudville (Author/Creator)J. Napoli (Author/Creator)
- Conference
- 2001 Academy of Marketing Science Annual Conference: New Meanings for Marketing in a New Millenium (Hyatt Islandia Hotel, San Diego, California, 30/05/2001–02/06/2001)
- Identifiers
- 991005543796007891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Conference paper
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