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Digital Footprints: Detecting and analysing online behaviour
Conference paper   Open access

Digital Footprints: Detecting and analysing online behaviour

G. Oatley, T. Crick and M. Mostafa
2015 Annual Convention of the Society for the Study of Artificial Intelligence and Simulation of Behaviour (SSAISB) 2015 (Canterbury, UK, 20/04/2015–22/04/2015)
2015
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Abstract

Our long-term research goal is the development of complex (and adaptive) behavioural modelling and profiling using a multitude of online datasets; in this paper we look at suitable tools for use in big social data, specifically here on how to ‘envisage’ this complex information. We present a novel way of representing personality traits (using the Five Factor model) with behavioural features (fan- tasy and profanity). We also present some preliminary ideas around developing a scalable solution to modelling behaviour using swear words.

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