Exploring the pragmatic relevance of a partnership approach to strategic organization-stakeholder relationship building: A study of public relations agencies in South Africa

Conference paper

6th Biennial conference of the Academy of World Business, Marketing and Management Development (Dubai, UAE, 11/08/2014–14/08/2014)

08/2014

Details

Title: Exploring the pragmatic relevance of a partnership approach to strategic organization-stakeholder relationship building: A study of public relations agencies in South Africa
Authors/Creators: Yolandi Botha PhD - Murdoch University, School of Media and Communication
Conference: 6th Biennial conference of the Academy of World Business, Marketing and Management Development (Dubai, UAE, 11/08/2014–14/08/2014)
Identifiers: 991005674868007891
Murdoch Affiliation: School of Media and Communication
Resource Type: Conference paper

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