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Factors Influencing Credit Attitude
Conference paper   Open access

Factors Influencing Credit Attitude

Pieter van Schalkwyk and Hugo Van Schalkwyk
ANZMAC 2022: Reconnect & Reimagine (Perth, WA, 05/12/2022–05/12/2022)
05/12/2022
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Abstract

Consumer behaviour
Australia and South Africa, like many other countries, are battling unsustainably high levels of consumer debt made even worse by increasing interest rates (O’Brien, 2021). There are various reasons for this. Though many consumers were forced deeper into debt by Covid 19 global consumer credit has steadily been rising for several decades now (Stock, 2021). This started with society gradually shifting from savings and shunning debt to normalizing and actively embracing debt. This shift has several external causes, among them modern advertising and marketing (Czarnecka & Mogagi, 2020) and financial literacy in an ever more complex financial environment (Kurowski, 2021). There are however also several internal factors contributing to a consumer’s propensity for taking on debt and becoming overindebted. This study will examine the internal factors most often identified from previous studies and combine those factors into one model to show how they impact a consumer’s attitude towards debt.

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