Conference paper
Improving neuromarketing measurement: Groundbreaking results
ARF 2011 re:think (Marriott Marquis, NY, 20/03/2011–23/03/2011)
2011
Abstract
Results of the first phase of the most extensive study ever of biometric measurement will be reported followed by a workshop in the Insights Zone.
The ARF NeuroStandards Collaboration, is the first study of its kind to conduct an independent peer review of neuro-and biometric market research. In this session we will describe the applications for various methods, explain which methods are suited to particular research needs, and present best practices for evaluating neuromarketing methods.
Details
- Title
- Improving neuromarketing measurement: Groundbreaking results
- Authors/Creators
- H. Stipp (Author/Creator)R. Thorogood (Author/Creator)D. Varan (Author/Creator)
- Conference
- ARF 2011 re:think (Marriott Marquis, NY, 20/03/2011–23/03/2011)
- Identifiers
- 991005544893207891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference paper
Metrics
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