Conference paper
Influencers and brands behaving badly: How governments and organisations are reacting to and regulating for the cross-cultural challenges of working with social media influencers
International Cross-Cultural Communication Conference (ICCCC) (Abu Dhabi, UAE, 23/01/2019–24/01/2019)
2019
Abstract
The explosion of social media influencers across the globe has become both a cross-cultural challenge and an opportunity for brands, consumers and governments...
Details
- Title
- Influencers and brands behaving badly: How governments and organisations are reacting to and regulating for the cross-cultural challenges of working with social media influencers
- Authors/Creators
- K. Wolf (Author/Creator)J. Nalloor (Author/Creator)C. Archer (Author/Creator)
- Conference
- International Cross-Cultural Communication Conference (ICCCC) (Abu Dhabi, UAE, 23/01/2019–24/01/2019)
- Identifiers
- 991005540176507891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Conference paper
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