Abstract
No abstract available
- Title
- Interactive TV from the consumer world view: Evolution or revolution?
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- Interactive TV Advertising Conference 2001 (IQPC Ltd, London, 28/06/2001)
- Identifiers
- 991005540634907891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference paper