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Learning from Kaupapa Māori: Issues and techniques for engagement
Conference paper   Open access

Learning from Kaupapa Māori: Issues and techniques for engagement

E. Tilley and T. Love
Australian and New Zealand Communication Association (ANZCA) 2010 Conference (Canberra, Australia, 07/07/2010–09/07/2010)
2010
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Abstract

This article argues for recognition of the value and relevance of Indigenous knowledges about principles and practices of engagement to theory-building and praxis in public relations. Specifically, in this article, the Kaupapa Māori body of knowledge and practice that has developed around Indigenous/non-Indigenous engagement in Aotearoa is identified as a valid source of insight for the analogous situation of organisation-public engagement where power imbalance is inherent.

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