Conference paper
Macromarketing and the Concept of Openness: Toward a Research Agenda
30th Annual Macromarketing Conference: Discourse, Diversity and Distinction: Macromarketing at 30 Years (St Petersburg, FL, 28/05/2005–31/05/2005)
2005
Abstract
We attempt to develop a conceptual basis addressing a critical Macromarketing issue – the relationship between openness and human welfare. In doing so we extend the economic literature to Macromarketing and present a model that may serve as a basis for research.
Details
- Title
- Macromarketing and the Concept of Openness: Toward a Research Agenda
- Authors/Creators
- A. Pecotich (Author/Creator)K.B. Yap (Author/Creator)
- Conference
- 30th Annual Macromarketing Conference: Discourse, Diversity and Distinction: Macromarketing at 30 Years (St Petersburg, FL, 28/05/2005–31/05/2005)
- Identifiers
- 991005541819207891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Conference paper
Metrics
44 File views/ downloads
33 Record Views