Abstract
No abstract available
- Title
- New models for television advertising: Beyond thirty seconds
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- Australian Marketing and Advertising Summit 2002 (Sheraton on the Park, Sydney, 27/11/2002)
- Identifiers
- 991005542688307891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference paper