Conference paper
Pictures on the web: Normative photo sharing with friends and travellers
ANZMAC 2009: Sustainable Management and Marketing (Crown Promenade, Melbourne, Australia, 30/11/2009–02/12/2009)
2009
Abstract
A Google search in early October 2009 for ‘travel photo’ returned over 950 million web pages, indicating a prevalence of online travel pictures. This conceptual paper examines sharing travel pictures on the Web as a form of online destination recommendations. An extended Theory of Planned Behaviour, decomposing subjective norm into six sub-norms, helps explain how these sub-norms relate to an online behaviour, posting pictures on the Web. The paper closes with a series of propositions using these sub-norms as a future research agenda.
Details
- Title
- Pictures on the web: Normative photo sharing with friends and travellers
- Authors/Creators
- S.F. Syed-Ahmad (Author/Creator)J.E. Klobas (Author/Creator)I. Ahmad Fareed (Author/Creator)J. Murphy (Author/Creator)
- Conference
- ANZMAC 2009: Sustainable Management and Marketing (Crown Promenade, Melbourne, Australia, 30/11/2009–02/12/2009)
- Identifiers
- 991005544619507891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Conference paper
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