Conference paper
Risky Business: Perceived risk, trust and the use of E-Banking
Australian & New Zealand Marketing Academy Conference (ANZMAC) 2009 (Melbourne, VIC, 30/11/2009–02/12/2009)
2009
Abstract
The relationship between online risk and trust is a complex one. Existing studies have produced mixed results on the role of perceived risk in transacting online and trust of the online service provider. This study examines perceived risk as a moderator between consumer’s trust of a bank’s e-banking website and their willingness to use e-banking. The role of perceived risk as a moderator was not supported. Rather results show that a consumer’s willingness to use e-banking depends on the consumer’s perception of risk in transacting on the internet. Trust of the specific e-banking website was found to be the moderator instead. Therefore banks should educate their customers and manage general consumers’ perception of the risks in transacting on the internet.
Details
- Title
- Risky Business: Perceived risk, trust and the use of E-Banking
- Authors/Creators
- D.H. Wong (Author/Creator)C. Loh (Author/Creator)B. Turner (Author/Creator)R. Bak (Author/Creator)K.B. Yap (Author/Creator)
- Conference
- Australian & New Zealand Marketing Academy Conference (ANZMAC) 2009 (Melbourne, VIC, 30/11/2009–02/12/2009)
- Identifiers
- 991005545567407891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Conference paper
Metrics
112 File views/ downloads
70 Record Views