- Title
- SERVAL - The Uni-Dimensional Service Personal Value
- Authors/Creators
- M. Ayyagari (Author/Creator)S. Durvasula (Author/Creator)S. Lyonski (Author/Creator)
- Conference
- 4th Great Lakes North American Society for Marketing Education in India (NASMEI) Marketing Conference (Great Lakes Institute of Management campus, 23/12/2010–24/12/2010)
- Identifiers
- 991005545087207891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Conference paper
Conference paper
SERVAL - The Uni-Dimensional Service Personal Value
4th Great Lakes North American Society for Marketing Education in India (NASMEI) Marketing Conference (Great Lakes Institute of Management campus, 23/12/2010–24/12/2010)
2010
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