Conference paper
The impact of interactive TV advertising
Audience Measurement 2.0 (New York, NY, 26/06/2007–27/06/2007)
2007
Abstract
No abstract available
Details
- Title
- The impact of interactive TV advertising
- Authors/Creators
- D. Varan (Author/Creator)S. Bellman (Author/Creator)
- Conference
- Audience Measurement 2.0 (New York, NY, 26/06/2007–27/06/2007)
- Identifiers
- 991005545150107891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference paper
Metrics
38 Record Views