Using the P3a to gauge automatic attention to interactive television advertising

Conference paper

D. Varan, S. Treleaven-Hassard, J. Gold, S. Bellman, A. Schweda, J. Ciorciari and C. Critchley

2nd Conference on Neuroeconomics 2008 (Copenhagen Business School, Copenhagen, 15/05/2008–16/05/2008)

2008

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Title: Using the P3a to gauge automatic attention to interactive television advertising
Authors/Creators: D. Varan (Author/Creator)
S. Treleaven-Hassard (Author/Creator)
J. Gold (Author/Creator)
S. Bellman (Author/Creator)
A. Schweda (Author/Creator)
J. Ciorciari (Author/Creator)
C. Critchley (Author/Creator)
Conference: 2nd Conference on Neuroeconomics 2008 (Copenhagen Business School, Copenhagen, 15/05/2008–16/05/2008)
Identifiers: 991005540450207891
Murdoch Affiliation: Audience Research Labs
Language: English
Resource Type: Conference paper

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