Valuing the Brand Intangible: Possible Ramifications for Accounting, Advertising, Management and Taxation. The brand valuation effect cycle

Conference paper

S. Klomp

10th Interdisciplinary workshop on intangibles, intellectual capital and extra financial information (Ferrara, Italy, 18/09/2014–19/09/2014)

2014

Details

Title: Valuing the Brand Intangible: Possible Ramifications for Accounting, Advertising, Management and Taxation. The brand valuation effect cycle
Authors/Creators: S. Klomp (Author/Creator)
Conference: 10th Interdisciplinary workshop on intangibles, intellectual capital and extra financial information (Ferrara, Italy, 18/09/2014–19/09/2014)
Identifiers: 991005544276007891
Murdoch Affiliation: School of Management and Governance
Language: English
Resource Type: Conference paper

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