Conference paper
What if marketing principles was a macro course?
35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing (University of Wyoming, Laramie, 09/06/2010–12/06/2010)
2010
Abstract
During the Macromarketing Education track at the 2009 Macromarketing Conference, Robert Mittelstaedt stated that, in his early days of teaching, the introductory marketing course was much more like a Marketing and Society course than what is typically taught today. His assertion led us to ponder the question, “What if all marketing students took a Marketing and Society course?”
Details
- Title
- What if marketing principles was a macro course?
- Authors/Creators
- K.B. Yap (Author/Creator)T.L. Rittenburg (Author/Creator)
- Conference
- 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing (University of Wyoming, Laramie, 09/06/2010–12/06/2010)
- Identifiers
- 991005545392807891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Conference paper
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