Conference paper
iTV: Changes to business strategies and public policies
Seminar: Interactive TV and datacasting: How to make it happen? (Sydney, Australia, 16/10/2001)
2001
Abstract
This space is fascinating, and the great tragedy is that we know next to nothing about the media. We have all kinds of dramatic assumptions about what it will and won’t do, most of which are not actually tested on people. A lot of the research that we have done on people is descriptive research which tells us what people do. But that is transient, it’s a moving target. What they do today is going to be very different to what they do tomorrow. What we need is analytical research that helps us understand why people do the things they do. And that unfortunately is missing.
Details
- Title
- iTV: Changes to business strategies and public policies
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- Seminar: Interactive TV and datacasting: How to make it happen? (Sydney, Australia, 16/10/2001)
- Identifiers
- 991005544105907891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference paper
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