Abstract
No abstract available
- Title
- Beyond the 30 second ad
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- Market Research Society of Australia. WA Division Breakfast Seminar (Perth, Western Australia, 04/07/2002)
- Identifiers
- 991005545042607891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation