Abstract
Opening address
- Title
- Building an interactive campaign from the consumer's world view
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- 5th Annual Interactive TV Advertising Conference (Kingsway Hall, London, 20/06/2002–21/06/2002)
- Identifiers
- 991005540313007891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation