Direct nirvana: Marrying interactivity with the emotional character of television

Conference presentation

D. Varan

ADMA (Australian Direct Marketing Association) Forum 2005 (Sydney Convention Centre, Sydney, 25/05/2005–27/05/2005)

2005

Abstract

Keynote address

Title: Direct nirvana: Marrying interactivity with the emotional character of television
Authors/Creators: D. Varan (Author/Creator)
Conference: ADMA (Australian Direct Marketing Association) Forum 2005 (Sydney Convention Centre, Sydney, 25/05/2005–27/05/2005)
Identifiers: 991005544986707891
Murdoch Affiliation: Interactive Television Research Institute
Language: English
Resource Type: Conference presentation

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