Abstract
Panel session
- Title
- Evaluating advertising opportunities in television broadcasting
- Authors/Creators
- B. Gallagher (Author/Creator)D. Varan (Author/Creator)A. Garnder (Author/Creator)H. Mitchell (Author/Creator)
- Conference
- Australian Broadcasting Summit 2003 (Sydney Convention Centre, Sydney, 19/02/2003–20/02/2003)
- Identifiers
- 991005544491207891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation