Abstract
Invited Presentation
- Title
- Media metrics: Measuring the effectiveness of niche content delivery
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- Australasian Media & Broadcasting Congress 2007 (Hotel Intercontinental, Sydney, 28/11/2007–30/11/2007)
- Identifiers
- 991005544236107891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation