Abstract
Invited Presentation
- Title
- New models for television advertising
- Authors/Creators
- D. Varan (Author/Creator)
- Conference
- New Ad Inventory Models: Disney Executive Retreat (Burbank, California, 27/09/2006)
- Identifiers
- 991005542599607891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Conference presentation